BUYER SERVICES
1. Needs Analysis
a. Analyze buyer's wants and needs
b. Help buyer get clear picture of her ideal home
2. Prequalification of Pre-Approval
a. Guide buyer to loan officer
b. Obtain prequalification or pre-approval
c. Help choose best mortgage financing plan
3. Neighborhood Information
a. Create broad neighborhood search profile
b. Provide list of target neighborhoods and related information for each
4. Home Search
a. Organize and schedule a home search process
b. Ongoing updates, drive-bys, and showings of available homes
5. Make an Offer
a. Compare homes and make decison
b. Advise on terms and issues of offer
c. Fill out purchase counter offer contract
6. Negotiating to Buy
a. Present the offer
b. Negoatiate on buyer's behalf
7. Vendor Coordination
a. Advise and supervise vendor selections
b. Coordinate vendor services
8. Preclose Preparation
a. Coordinate and supervise document preparation
b. Provide preclosing consultating
9. Closing
a. Preview closing documents
b. Resolve last-minute issues
c. Complete transaction
10. Post Closing
a. Coordinate move-in
b. Assist with post-closing issues
SELLER SERVICES
1. Needs Analysis
a. Help clarify the movitaving reasons to sell
b. Determine the seller's timetable
2. Pricing Strategy
a. Determine the best selling price strategy given current market conditions
b. Show resulting net sheet
3. Property Preparation
a. Advise on repairs and improvements
b. Provide staging strategies
4. Marketing Strategy
a. Develop marketing plan
b. Establish marketing timetable
5. Receive an Offer
a. Evaluate offers
6. Negotiating to Sell
a. Negotiate counteroffers
b. Advise on final terms and conditions
7. Sell
a. Prepare postcontract work list
b. Advise on repairs and vendor services
8. Preclose Preparation
a. Coordinate and supervise document preparation
b. Provide preclosing consultating
9. Closing
a. Preview closing documents
b. Resolve last-minute issues
c. Complete transaction
10. Post Closing
a. Coordinate move
b. Assist with post-closing issues
MARKETING AVENUES
1. Superior Website Presence: We all know how much the Internet is utilized these days. But did you know that 80%of buyers use the Internet as a real estate search tool? To capture this large segment of the real estate market, I positioned my websites to rank among the highest on Google, Yahoo, and MSN for natural searches such as Durango Real Estate, Durango Property, Durango Land, Durango Ranches, Durango Luxury Real Estate, Durango Ski Properties, Durango Homes, etc. My #1 goal is to drive traffic from all marketing sources to my websites where all my properties are advertised in their best possible light with high quality photo galleries, extensive write-ups and data captures.
Your property will appear on at least all of the following websites:
·DurangoLuxury.com (my main overall website – optimized for top relevant Durango search terms as noted above and positioned in Google AdWords campaigns)
·DurangoRealEstateExpert.com (my website geared toward attracting Buyers to listings)
·HorizonDurango.com (Horizon Properties company website with lead-ins from Christie's Great Estates, LuxuryRealEstate.com and other high-end real estate portals)
·Realtor.com (Showcase listings with customized features – not the basic listing)
·Number1Expert.com (exclusive property placement)
·Homes.com (one of the fastest growing real estate websites)
·HarmonHomes.com (promoted to the millions of readers of Harmon Homes Magazine coast to coast)
·CraigsList.org (the #1 classifieds site)
·Geebo.com (enhanced property placement)
·Immobel.com (the #1 site for multi-language real estate)
·Local.com (the fastest growing local search engine)
·Oodle.com (the largest classifieds site in the United States area)
·Sell.com (the alternative to eBay and other auction sites)
·Trulia.com (premium property placement)
·Zillow.com
·LandsOfColorado.com (Ranch, land and rural property portal)
·CLRSearch.com
·eRealInvestor.com
·HotPads.com
·YahooRealEstate.com
·Vast.com
·TNO.com
·TeraBitz.com
·PropSmart.com
·PennySaverUSA.com
2. Extensive Marketing Avenues: I expose my listings in a variety of innovative ways to capture the best pool of buyers for my properties. Each of these avenues drive people to the main websites above (DurangoLuxury.com, DurangoRealEstateExpert.com and HorizonDurango.com), where they can view ALL of my listings, and not just the listing in the ad. I elect to advertise specific properties at certain times in some or all of these locations:
· Magazine and website ads with Exclusive Affiliates – (Christies Great Estates, Residence International and Who's Who in Luxury Real Estate)
· Regional real estate magazines – (ex: Durango Magazine, Four Corners Real Estate Guide)
· National specialty magazines and newspapers – (ex: Wall Street Journal, Ranch & Resort, WSJ.com, New York Times, City Business Journals, East Valley Tribune)
· International websites – (ex: FireIRE.com, e-PropertyLinks.com)
· Commercial websites -(ex: LoopNet.com, BBonline.com, BedandBreakfast.com)
· Target-market classified advertising – (ex: Telluride, Scottsdale, Midland TX markets)
· Durango Herald On-Line Button – (drives on-line readers to DurangoLuxury.com)
· Targeted direct mail campaigns
· Local broker showings and brochures
· Utilize local and regional multi-list service (MLS), IDX exchange
· Quality signage, photographs and virtual tours
3. Client Updates: I send regular updates to my "rolodex" of clients and the database of clients maintained by Horizon Properties with new property information, new listings, etc. I also send regular newsletters to my clients and prospects.
4. Local Representation with Global Exposure: Horizon Properties of Durango (established 30 years ago) is a boutique brokerage house with a handful of top quality brokers who provide discreet representation to its buyers and sellers. Horizon has exclusive affiliations with Christies Great Estates, Residence International and Who's Who in Luxury Real Estate, giving your property high-end, world-wide exposure. Our brokerage house currently manages over $105 Million in listings of all price ranges, made up of residences, condos, commercial, ski properties, land and ranches.
CLIENT TESTIMONIALS
Dear Shane, What a pleasurable experience you made it for us during the search for our property in the Durango area. To go out of the normal parameters of a real estate agent to assist us with all of our requests to the best of your ability. I know why you are successful at what you do. To always put the passion in your work and your heart is in the right place. Thanks again for making this experience a great one. Look forward to seeing you in the near future. Ronnie & Mia C.
Thank you for the exceptional service you provided me with on my recent home closing.I am still amazed I was able to purchase such a beautiful, unique property.Being an owner of a mortgage brokerage firm and dealing with hundreds of real estate brokers over the past decade, I can easily say this is the BEST service I have ever seen a broker provide.When I first called you (from a Wall Street Journal listing), I did not remotely envision purchasing property in Durango (where I had never set foot).However, your low-key, no pressure approach, where you listened intently on what I was looking for and then followed-up with very pertinent information was a perfect fit for my style of doing business.When we eventually located our property, you not only provided a lot of details on some tricky issues, but you went the extra mile and made recommendations based upon these facts.You were available every step of the way, including post-closing.Your work ethic, combined with your experience and integrity, has no doubt made you very successful in this business.I will be recommending everyone I know that is buying/selling in southwestern Colorado to you. Chris & Sharon B.
Shane, you found us the perfect place!We were probably your toughest clients, but you never let on.We're sold on your ability and level of service and will be using you down the road when we sell and buy again.Thanks for all your efforts! Michael & Jayne B.
You truly did a wonderful job for us in both selling our property and then finding us the right home to transition to.You gave it 100% all the time and stayed on top of every detail.We felt confident throughout the process on both the sale of our home and purchase of the next.Great Job... William & Pamela D.
Shane: Greetings, I wanted to let you know that Claudia and I really appreciated all of the assistance that you gave to us during the search for our land in Durango.The amount of effort that you put into this project and the level of professionalism was tremendous. You truly made our experience in finding the right piece of property for our home a joy that we will not soon forget.Looking forward to a long friendship with you and your family.If you need a referral, please do not hesitate to give my contact information.I would be pleased to recommend your services to anyone looking for property in Southwest Colorado. Michael & Claudia A.
We wanted to express our appreciation to you for the successful sale of our Durango property.Your diligence in representing and marketing the property was a key to finding the buyer, and your professionalism in working with the many parties involved with closing made the transaction very smooth and enjoyable.We have worked with many realtors over the years and we count you as one of the best!We would certainly recommend you and your Horizon Properties team to anyone with an interest in the Durango real estate market.Thanks again Shane for an outstanding experience. Alan & Julie G.
